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	<title>Anchor Marketing &#187; Anchor Drops</title>
	<link>http://anchorwebsite.com</link>
	<description>You don’t need an advertising agency. You need Anchor Marketing.</description>
	<lastBuildDate>Mon, 30 Aug 2010 21:13:19 +0000</lastBuildDate>
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		<title>Don’t Forget About Internal Marketing</title>
		<description><![CDATA[I asked Google to give me results for the word “marketing” today, and I got 374 million results. I changed my search to “the definition of marketing” and only received 27.9 million results. I’m confident you get the picture.
What if I asked 100 different college marketing students to define the word “marketing?” I’m pretty sure [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2010/08/30/don%e2%80%99t-forget-about-internal-marketing/</link>
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		<title>To Show Your ID Or Not To Show Your ID? The Answer May Surprise You.</title>
		<description><![CDATA[Do you show your ID when using your credit card? Should you write See ID or CID on the back of your credit card? No! Never! Don’t do it! Not ever!
I’ve refused to show my ID each time a cashier has asked for it. Why, you ask? Because according to my credit card agreement (yes, [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2010/08/23/to-show-your-id-or-not-to-show-your-id-the-answer-may-suprise-you/</link>
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		<title>Should Media Outlets Cater to the Advertiser or the Consumer?</title>
		<description><![CDATA[This is the question I asked myself after reading the article, “Coupons Come to The Wall Street Journal” in the August 12, 2010 issue of AdAge.com. Highlights of the article are included below.
The Wall Street Journal will start delivering coupons inside its Weekend Edition this Saturday ( August 14) furthering its push to become a [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2010/08/17/should-media-outlets-cater-to-the-advertiser-or-the-consumer/</link>
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		<title>The Secret Of Facebook</title>
		<description><![CDATA[How can you use Facebook to grow your business without wasting your time?It&#8217;s not as easy as the &#8220;experts&#8221; would have you believe. Here at Anchor we were driving the social media bandwagon before many of the &#8220;experts&#8221; decided to get in on the action. That doesn&#8217;t mean that we&#8217;ve succeeded in every attempt to [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2010/08/10/the-secret-of-facebook/</link>
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		<title>The Loud And Soft Voice Of Typography</title>
		<description><![CDATA[Typography is a fickle thing. We all use it every day typing reports, reading signs, filling out forms, texting ;). The fact that we use it every day would make you think that we would all be experts in the subject, but as a designer I find quite the opposite to be true. Here are [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2010/08/02/the-loud-and-soft-voice-of-typography/</link>
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		<title>I Can&#8217;t Be Bothered With Typos</title>
		<description><![CDATA[There&#8217;s one thing in this world that can make me want to  pull my hair out one day and then crack me up laughing the next. A typo. A simple, potentially disastrous, sometimes harmless, usually bad, always embarrassing, little typo.
As one of the main proofers at Anchor, my eye has been trained to automatically hone [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2010/07/28/i-cant-be-bothered-with-typos/</link>
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		<title>Browser Support, Here’s looking at you IE6!</title>
		<description><![CDATA[Internet Explorer version 6 is currently the bane of most  web developers&#8217; existences. If you don’t believe me just do a Google search with  something like, &#8220;why support IE6?&#8221; You’ll find a site dedicated to all  those that have officially dropped support for it along with many other  blog posts like [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2010/07/21/browser-support-here%e2%80%99s-looking-at-you-ie6/</link>
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		<title>Anyone Can Do Marketing, Right?</title>
		<description><![CDATA[On TV, people will sometimes forgo a lawyer and represent themselves in court. In real life, however, people are much more inclined to let the experts do their jobs.Most businesses also rely on experts for their taxes and their finances. Some business people, on the other hand, don&#8217;t think twice about relying on untrained staff [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2010/07/16/anyone-can-do-marketing-right/</link>
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		<title>&#8220;Liking&#8221; A Facebook Page: One Of The Biggest Compliments A Company Can Get</title>
		<description><![CDATA[ I have been an avid Facebook user since 2005, when it was open to only college students. Those days are long gone, as Facebook has gone from a social networking site for college students to a world-wide phenomenon with nearly 500 million users world-wide. As Facebook continues to expand, it comes as no surprise [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2010/07/07/liking-a-facebook-page-one-of-the-biggest-compliments-a-company-can-get/</link>
			</item>
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		<title>The Fate Of The Printed Word</title>
		<description><![CDATA[Now that even books are digital, what lies in store for the world of printed materials?Is there a place in the world for paper printing such as books, magazines and newspapers? I think the next few years are going to answer that question one way or another.
For Father&#8217;s Day, I got a Nook from Barnes [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2010/07/01/the-fate-of-the-printed-word/</link>
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